PORTFOLIO BLOG MAIN CONTACT SAMPLES Skills ABOUT

WELCOME Creative Director Hi, Im
niveche

Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale As creative director for a campaign, I am involved in every aspect of the campaign - from visual concept to casting to photography direction to retouching and final execution.

My job is to sculpt the art within the shape of the medium. READ MORE Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale I approach branding as developing the personality for a brand. More than a logo that is adapted to business cards, it is essential to capture the essence of a core message.

Like writing a tale where mere words invoke more than symbols on a page, brand identities echo more than icons and shapes. READ MORE Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale In putting together ad campaigns, I see it as taking a core message and bringing it to life with many components that come together to make magical harmony.

It is a symphony of copy and visuals of a single-minded concept that tunes in to your targeted audience. READ MORE Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale The social media campaigns that I directed or created showed how malleable the medium can be. Every campaign tells the story of the campaign in a way that purposefully leaves gaps for the audience to actively participate.

Like watching our imaginations comes to life with sounds and visuals on film we engage campaigns more actively on social media. READ MORE Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale Like my approach to social media, I design websites with user-engagement in mind. Unlike social media, the medium can have a little more personality (as it is not confined to the mechanical aesthetic of the social media channel).

This allows me to use all my visual tools to paint a more brand centric picture. READ MORE Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale When adapting work (or creating from scratch) to a specific medium I try to make the brand essence as strong as possible despite the confines of the selected medium.

And so I employ strict precision in creating a blueprint for the brand to be constructed into a desired medium. READ MORE Creative Direction Branding Advertising Digital / Social Media Web Design Design / Production Point-of-Sale In placing brands at the forefront of the intended market I try to give them the strongest advantage. The main aim is to grab the audience’s attention AND convey the core message in the most effective way possible.

This is the theatre of communication as brands are the star performers on an established stage. READ MORE EVOLVING TO THE STORY FULL PORTFOLIO

WORK MY OF SOME VIEW PORTFOLIO VIEW RESUME

Denim shoots for twenty4 have to convey style and edge with consistency and I created several campaigns to show off the different collections within the same category. Social Media Denim LivFit is a wellness program that focuses on a healthy lifestyle. It is an initiative by Oman Insurance Company to promote healthier living. I formulated a campaign based on dividing ‘healthy living’ into three facets: mind, body, and soul. The idea wasn’t that healthy living needs to be a chore that you do but a supplement that you integrate into your life. You ‘fit’ it in - with a play on the word ‘fit’. The end result is happiness and this was the subtext of the message. Regardless of what we do to keep ft - the end result is always happiness - and this unites us. Advertising Livfit This brand book is meant to illustrate the strongest aspects of the brand whilst conveying all details about it to potential investors. It therefore required a dynamic a fresh look to aptly reflect the trendy and hip ethos to which the brand strives. Design Production Brand book Always given an almost clean slate to work from, Spring and Summer shoots usually entail visuals to match the trends of the industry with staple markers of greenery, brightness, a selected amount of added saturation and a signature sense of style. Creative Direction Spring Collections

C O N T A C T GET IN TOUCH Address Dubai Hills,
Dubai, UAE Email niveche@gmail.com