This is a brief case study on how I go about developing a logo. Once I review all details on the brief and understand the essence of the brand as well as the objectives of the clien, I begin by compiling a visual database to shape the persona for the logo. This messy stage ends with a rough schematic of ideas on the final logo in the form of a schematic. When this schematic is tuned, there is meticulous detailing to finalise elements of a logo so it can be easily adapted to any form.
Oman Insurance Company (OIC) wanted to modernise their logo without changing the original logo. I suggested the line ‘forward together’ with the fast-forward device in a lock-up unit that satisfied the untouchable ‘old’ logo and gave the company new direction (quite literally) moving forward.
4 years after I created the ‘Forward Together unit’, OIC wanted a full update to their logo. I used the adapted sail device to show the forward thinking from the ‘forward together’ device whilst retaining elements from the ‘fast forward’ symbol in the red triangle and the over-lapping nature of the OIC. The client wanted to retain the full name so I created a font (for both the English and Arabic versions) that echoed trust, approachability, and simplicity – pillars of the brand’s values.
The path to the new logo included various stages of success as several variations were approved before settling on the device as shown (even now this is undergoing final stages of introduction – hence use of the older unit in the margin). The changes included a name change (Mada), which the client ultimately decided against.
