I pitched a project to my agency then to run a talent division that would create and manage talented personalities as brands. I would employ our expertise as a brand specialists to build a database of talent including models, singers, writers, actors, etc. The agency board approved the project along with hiring my recommended partner but denied us any funding and only allowed time to work on building the division. My partner, who used to model, brought in numerous clients from her network and the division was still thriving when I left South Africa 2 years later.

I designed the branding and the website for Talent*d in addition to managing and marketing the project as well as supervising all activities on social media.