Winter is tricky in the Middle East because the drop on temperatures usually don’t reflect the standard aesthetic of the industry (i.e. snow etc.). To counter this I hammed up the cues on tone and style with a more subtle sense of warmth and comfort.
Winter
Client
twenty4
Project Title
Winter Campaigns
Skills Used
Campaign Concept
Casting
Photo Direction
Creative Direction (post production)
Software Used
Adobe Photoshop
Adobe Illustrator
Capture One
Branch
Campaign Creative Direction